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Virtual queuing app helps Briscoes connect with its customers in contactless times

For Briscoes Group

Davanti partners with Briscoe Group to deliver virtual queuing app across Briscoes’ and Rebel Sport’s 87 stores nationwide

New Zealand’s move to level 2 saw Briscoes and Rebel Sport lead the way with a virtual queuing app (profiled on Stuff) rolled out to its 87 stores nationwide on the first day of stores re-opening. Davanti was proud to be the technology partner behind the scenes, helping Briscoes and Rebel Sport connect with their customers in contactless times.

The Story

Ceciline Thai, Manager Salesforce Consultant and project lead explains: “In late April, we met the Briscoes team virtually to talk about their plans for virtual queuing and contact tracing when stores reopened. The team immediately made us feel very welcome and we started work that afternoon implementing Davanti’s Queue Management and Contact Tracing app with Briscoes, working closely together with their team through uncharted territory.

“It’s been an amazing project – great people, great collaboration and a really supportive, agile approach, with lots of ideas shared along the way.”

Fast forward three weeks from that first meeting and Briscoes went live with the app,
launching to its 87 Briscoes and Rebel Sport stores nationwide on the first day of Level 2.

“Thanks to our awesome partners, Davanti, who have
worked with us to enable virtual queuing.
We believe this solution will help maintain safe social distancing and improve the overall shopping experience for our customers.”


Davanti CEO, Justin Hamilton says, “This project embodies so much of the Davanti: the
speed of our response, the way we have adapted to their changing needs, the trust we have built in the relationship and of course the power of the Salesforce platform.
“Briscoes has been a fantastic customer – it has been a true partnership and our combined teams have had a lot of fun along the way.

“This is a point-in-time solution. We hope it enables Briscoes to deliver a fantastic customer experience through level two without a large investment. As things settle down it may no longer be needed or could be enhanced to serve a different purpose
“I’m immensely proud of the Davanti team for their passion and dedication – we’ve all been really excited to work with Briscoes to see this come to life.”

About the Queue Management and Contact Tracing App

Justin continues, “At Davanti, our role in life is to help our customers get closer to their
customers. As the world responded fast to COVID-19, as natural born problem solvers, our team thought hard about how we could help our customers stay ‘close’ (without physical proximity) to their customers in contactless times, while also ensuring compliance.

“The result of this thinking was the creation of the Queue Management and Contact Tracing app, now used by Briscoes. By applying our design thinking-led approach and drawing on the power, speed and flexibility of the Salesforce platform, we’ve been able create an enterprise solution in a short space of time, with Briscoes one of the first customers to go live with the solution.”

More information

The Queue Management and Contact Tracing app provides a highly configurable, simple and inexpensive omnichannel platform for businesses needing to closely manage social distancing and contactless customer service.
The app provides a real-time view of customers in or outside a retailer’s stores. It’s ready to go and delivered as-a-service for simple and quick management and set-up, and it also has the flexibility to be quickly customised (in a matter of minutes or hours) to meet any specific business or customer requirements.


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