Why you should finally take Lightning Experience seriously

17th May 2017

Author Bunty Agrawal

On August 2015, Salesforce published a press release that captured the World's attention. Experience the Future of CRM Today, Welcome to Salesforce Lightning was the headline, Salesforce will never be the same again was the underlying message.

With a lot of excitement and expectations, we participated in the preview webcast and then eagerly awaited to get our hands on the demo org, to experience the future ourselves. We were finally able to provision a Lightning Experience enabled org, and, like kids with a shiny new toy, explored each new feature.

The excitement didn't last long, underwhelmed would be an understatement. The CRM of the future was not ready, yes it looked good, yes there was potential and yes this was the future, but that was exactly what it was: a futureconsideration.

Winter '16 (Oct 2015) came and Lightning Experience was made GA. Welcome to Lightning Experience, the new, fast, beautiful user experience from Salesforce. Our existing customers wanted it, but were not amused at our advice of "not yet, let's look at it in the future."

Yet release after release, we could see the gaps being closed. Lightning Experience was maturing and becoming more meaningful. Fast forward to Spring '17 (Feb 2017), four releases since Lightning Experience was first introduced, and the gap closed enough for us to confidently re-ignite conversations with enterprise customers, start helping with readiness reports and shaping up their roll-out strategy.

Summer '17 (June 2017) will be the beginning of the new era. This will be the release where the future CRM comes to life and the number of existing orgs migrating to the Lightning Experience will grow rapidly. Here's why:

  • Winter '18 (Oct 2017) marks a major milestone for Lightning Experience. It is expected to be the release where Lightning Experience will be on par with Classic. As part of the roll-out strategy, most organisations are looking to get a pilot going in the Summer to assist with a wider roll-out in the Winter release.
  • Intelligent automation and machine learning is a big part of the digital strategy for organisations this year and Salesforce has a very attractive offering in bundles like the Sales Cloud Einstein.
  • The list of "only in Lightning Features" is getting longer and stronger. So is the list of Lightning Components and Lightning Ready apps in AppExchange. Filling the gaps in the implementation is easier than ever before.
  • Finally, organisations are recognising that Lightning Experience is the way of the future. All organisations using Salesforce will use Lightning eventually. With most must-haves ticked off in the Summer '17 release, there won't be any major roadblocks to getting the ball rolling.

Now is the time to re-draw the roadmap for your platform and seriously consider where Lightning Experience fits in it. Look beyond the pretty layouts and flashy promotional videos; the Lightning Experience provides many valuable features which will only get better and smarter in the days to come. 

Welcome to the future.

 

 Photo by Salesforce